The new high intensity training portugal
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The latest technology and techniques are evident in the two spaces. The new Krush-it concept, positioned in the shopping centre next to a traditional Kalorias club, provides all three as well but it is clearly targeted toward a younger urban clientele.Įdgier and tougher in tone and style, it features a masculine, black-and-white interior and a suck-it-up attitude with the two main group exercise spaces called the Panic Room and the Stress Room.
![the new high intensity training portugal the new high intensity training portugal](https://i.pinimg.com/originals/5c/9e/29/5c9e2962508aa7f007d9f59b191e8737.jpg)
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Its family-oriented fitness clubs have distinguished themselves by their focus on not just workouts and fitness but also on health and nutrition. The fitness club landscape in Portugal’s urban areas is highly competitive and it is dominated by a few chains with large-size facilities competing on cost.Įstablished in 1997, Kalorias has grown steadily to 10 clubs and a six-million Euro turnover in 2016, which makes it a mid-size player by Portuguese standards. It is a new model created for the Kalorias fitness club chain by architects João Amaral and Manuela Tamborino, founders of Estúdio AMATAM located in Almada by the Tagus River across from Lisbon. Krush-it is a new boutique fitness club concept launched in the Nova Arcada shopping centre in the ancient city of Braga in northwestern Portugal.